Choose Well being, Mark Cuban workforce to decrease prescription drug prices


Photograph: Willie B. Thomas/Getty Photos

Salt Lake Metropolis-based Choose Well being and its pharmacy advantages supervisor Scripius can be one of many first well being plans within the U.S. to supply member entry to Mark Cuban Value Plus Drug Firm, which means members can have direct entry to the prescription drug service.

The partnership grew out of a philosophical alignment between the businesses, with every citing the will to supply a easy and clear course of to make sure folks can entry wanted prescription medicines whereas securing the most effective pricing.

“We’re enabling our members to have entry to extra reasonably priced healthcare by helping them to find optimum drug costs,” stated Rob Hitchcock, Choose Well being president and CEO.


By the connection, Choose Well being members can have entry to greater than 1,000 prescription merchandise at probably decrease costs than conventional pharmacy areas. Members can go to Cost Plus Drugs online to discover advantages.

Choose Well being is not any stranger to these kind of partnerships. In August it introduced a co-branding relationship for Medicare Benefit plan choices with Kroger Well being, the grocery store’s healthcare division, efficient January 1, 2024.

These new co-branded plans can be supplied in choose counties in 4 states: Colorado, Idaho, Nevada and Utah. Choose stated the plan choices will improve entry to choices and companies that promote well being and wellness, and supply buyer financial savings on groceries and prescription medicines.

Mark Cuban Value Plus Drug Firm, in the meantime, is one in every of quite a lot of organizations teaming with Blue Protect of California on a brand new pharmacy care model designed to decrease prescription remedy prices to the tune of about $500 million yearly, as soon as the multiyear technique is absolutely applied.

Blue Protect intends to make this occur by way of partnerships with firms “that share Blue Protect’s imaginative and prescient for extra reasonably priced and clear pharmacy companies,” in line with the group. As a part of the mannequin, Amazon Pharmacy will present free supply of prescription medicines, full with standing updates, in addition to upfront pricing and 24/7 entry to pharmacists. Mark Cuban Value Plus Drug Firm will set up a clear and extra reasonably priced pricing mannequin to cut back shock drug prices on the pharmacy pick-up counter.


The battle over who’s to blame for prime drug costs has been ongoing for years. PhRMA claims that web costs from producers have flattened, whereas insurers, represented by AHIP, declare that drugmakers alone set the value of medication. PBMs have been known as middlemen that negotiate costs with producers, receiving rebates for most popular placement on a plan’s formulary.

PhRMA recommends that PBM compensation not be tied to the value of medicines and that they need to as an alternative obtain a flat payment. Additionally, PBMs ought to share financial savings straight with sufferers so they do not pay greater than their insurer pays, PhRMA stated.

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