Grocery chain Albertsons Firms’ digital well being and wellness platform Sincerely Well being introduced a program that may enable shoppers to share knowledge from their Apple Watches or iPhones to earn rewards factors.
Sincerely Well being gives customers entry to health-related assets and steering for establishing psychological and normal well-being targets. The platform additionally gives a web-based pharmacy the place prospects can schedule vaccine appointments and handle pharmacy prescriptions.
Via the combination, shoppers with an Apple Watch Collection 3 or later can share their exercise knowledge with their Sincerely Well being account and earn as much as 75 factors for closing their Transfer, Train and Stand exercise rings. iPhone customers who shut their Transfer ring can earn as much as 25 factors every day.
Moreover, shoppers can earn grocery coupons and reductions by organising a number of targets associated to sleep, diet, bodily exercise and way of life. Customers can handle their knowledge and decide what info to share.
“By integrating Apple Watch with the Sincerely Well being platform, we’re making it simple for purchasers to get worth and in addition obtain incentives for reaching their health targets,” Omer Gajial, chief digital officer and EVP well being at Albertsons Firms, mentioned in an announcement.
THE LARGER TREND
Consumers have relayed concerns about privateness and wearable knowledge. A research published in the Lancet Digital Health in February confirmed that deidentifying knowledge may not be sufficient to guard customers’ privateness.
Nonetheless, many companies are counting on wearables to assist monitor and handle customers’ well being.
One other firm incentivizing customers to trace their knowledge by way of wearables to obtain rewards is UnitedHealthcare, which launched UnitedHealthcare Rewards in February. Via this system, eligible members might be paid as much as $1,000 per yr to finish choose duties tracked by a wearable.
Glen Tullman will provide extra element within the HIMSS23 session “Views from the High: Existential Disaster or Inflection Level Alternative? An Trade Maverick’s Perspective.” It’s scheduled for Tuesday, April 18, at 3 p.m. – 4 p.m. CT on the South Constructing, Degree 1, room S100 B.