Scientific workflow platform Florence launches with $20M


New York-based well being know-how firm Florence, which focuses on medical capability administration, has launched with $20 million seed funding. 

GV (Google Ventures), Thrive Capital and Salesforce Ventures led the spherical, with participation from Atento Capital, BoxGroup and Huge Ventures.


Florence’s platform permits sufferers to trace their healthcare journey utilizing a smartphone. They’ll full consumption varieties, fill prescriptions, replace their medical data and schedule follow-up appointments to assist ease the medical workflow for suppliers. 

The corporate was based in 2021 by Aniq Rahman, who’s its present CEO and the previous president of Moat, a measurement, analytics and intelligence firm that tracks digital advertisements. Moat was acquired by Oracle in 2017 for $850 million. 

“Know-how is probably the most expedient strategy to tackle the rising challenges to our overburdened healthcare system throughout value, entry and labor,” Rahman stated in an announcement. “We can not proceed so as to add administrative overhead to medical groups and hope that entry and high quality will enhance. The Florence platform is designed to deal with probably the most important constraint in care, medical capability, whereas constructing client interfaces that have interaction sufferers all through their journey.”


Healthcare organizations are more and more utilizing clinical workflow digital health solutions to boost their productiveness.

One other firm geared toward streamlining the medical expertise is CenTrak with its providing Workflow, a cloud-based platform that automates healthcare workflow and communications.

Margie Zuk and Melissa “Penny” Chase will provide extra element on the HIMSS23 session “Getting ready for the Subsequent Cyber Assault.” It’s scheduled for Wednesday, April 19 at 10:15 a.m. – 10:35 a.m. CT on the North Constructing, Degree 3, in Corridor B, Sales space 8539, Federal Well being Pavilion.

About Author

Leave a Reply

Your email address will not be published. Required fields are marked *